Our Services
Market Analysis
Our capability has been honed over hundreds of projects delivered to our clients:
- competitor analysis
- company profiling
- technology trends
- customer demand analysis
Market Sizing
We specialise in sizing and forecasting markets that are hard to predict:
- equipment & services markets
- segmentation
- international
- customisable market models
Primary Research
Obtain the best understanding of your customers, competitors and market:
- consumer surveys
- B2B surveys
- stakeholder & staff surveys
- senior executive interviews
Managed Content
We provide end-to-end managed programmes of content, designed to drive audience and brand awareness. These can include regular pieces of compelling content including technology blogs, short reports, presentations, graphics and substantial studies.
Databases
We were building interactive, web-based market intelligence databases 25 years ago.
While the web technologies have changed, the need to underpin projects with rigorous research, focusing meticulously on user need, has not.
Reports & Papers
We have delivered hundreds of technology reports, papers and presentations for clients, including free-to-web, for sale and subscription. We cater to technical and lay audiences.
Get in touch to see what we can do for you.
Client Testimonials
Sector Expertise

Telecoms
Our experience spans tracking telecoms over 25 years, covering network equipment (from fibre to wireless, core to edge, physical layer to BSS and OSS software & applications) and user devices and services (wholesale, business and retail markets).

Artificial Intelligence
Our experience in the area of artificial intelligence includes reports for clients covering use of artificial intelligence in the identification of fake content. We also use AI to augment analytics, for example in the fields of sport and healthcare.

Automotive
Our experience includes client studies covering connected cars, telematics and vehicle tracking, C-V2X and DSRC, and electric vehicles. We have generated a study on the use of innovative materials in the next generation of vehicles.

Clean Energy
Our experience includes multiple reports on biofuels, smart grids and renewable energy generation. We have conducted detailed global smart grid forecasts. We coordinated events for Renewables East Technology Accelerator & delivered training courses.

Cyber Security
Our experience includes a detailed analysis of the network cybersecurity supply chain and market.
We have produced forecasts of the market size and an analysis of the changing competitor landscape.

Health
We have supported dozens of innovation events in the health sector, looking at new technologies to fight healthcare-acquired infections, team dynamics and processes, use of technologies including mobile technologies, 3D printing, nanotech, and IoT to support healthcare improvement.

Internet of Things
Our experience includes the development of a database tracking the Internet of Things, R&D for Digital Catapult, a series of papers analysing terms used in academia & business and developing a taxonomy to aid understanding of the complex IoT sector. We have analysed opportunities for 5G networks, smart cities and next generation manufacturing.

Semiconductors
Our experience includes analysis of the likely demand for, and the capability in the UK to take advantage of, compound semiconductors. Our work has been done across multiple key sectors:
- automotive
- energy
- aerospace
- space
- telecoms
Client Projects
Multi-Client Reports
Publications
Events Supported
Get in touch
- enquiry@innovationobservatory.com
- 01353 644065
- https://twitter.com/SiSherrington
- https://www.linkedin.com/in/simon-sherrington-bb4220a/
- 21 Silver Street, Witcham, Ely CB6 2LF