Our capability has been honed over hundreds of projects delivered to our clients:
- competitor analysis
- company profiling
- technology trends
- customer demand analysis
We specialise in sizing and forecasting markets that are hard to predict:
- equipment & services markets
- customisable market models
Obtain the best understanding of your customers, competitors and market:
- consumer surveys
- B2B surveys
- stakeholder & staff surveys
- senior executive interviews
We provide end-to-end managed programmes of content, designed to drive audience and brand awareness. These can include regular pieces of compelling content including technology blogs, short reports, presentations, graphics and substantial studies.
We were building interactive, web-based market intelligence databases 25 years ago.
While the web technologies have changed, the need to underpin projects with rigorous research, focusing meticulously on user need, has not.
Reports & Papers
We have delivered hundreds of technology reports, papers and presentations for clients, including free-to-web, for sale and subscription. We cater to technical and lay audiences.
Get in touch to see what we can do for you.
Dr Andy G Sellars
Strategic Development Director, CSA Catapult
Interim Head of IoTUK, Digital Catapult
Over the years Innovation Observatory has produced some very well-received reports for KCOM, designed to demonstrate the benefits of our Lightstream fibre network for customers, to show how the network has encouraged the growth of the local digital economy, and to highlight the economic benefits the network has delivered to local businesses. Their reports have been underpinned by workshops, programmes of market research and market modelling, all managed by the team at Innovation Observatory. They are professional to work with, and we have been really pleased with the insight and content they have delivered.
KCOM Group Limited
Innovation Observatory has proven an invaluable partner for GSA over a number of years, producing a wide variety and large number of pieces of content, all underpinned by an extensive programme of research. Their work has included provision of database content for our interactive web service, white papers, presentations, graphics, charts, statistics, and market analysis reports assessing the development of, and designed to promote the mobile technology ecosystem. They have a flexible approach, continually evolving the content to reflect the needs of our Executive Members, and to ensure maximum impact with our audience.
President, Global mobile Suppliers Association
For China Mobile’s corporate social and environmental development team, we worked alongside Cambridge University to produce a major report on mHealth applications and the role for mobile operators and service providers. This included characterising opportunities, modelling business cases, describing mHealth services from developed and developing economies, and recommending actions for different players in the value chain. We also arranged and delivered two webinars for the mHealth community worldwide to share the key findings of the report.
Social & Environmental Development
The team at Innovation Observatory has been working with Idenk for over a decade. In that time they have supported us on many dozens of projects for clients in the healthcare, education, conservation, technology, fashion, food and drink sectors. They have produced training materials; reports, presentations, graphics and images capturing the essence of important strategy, public and stakeholder engagement events; business plan content; strategy documents; as well as slide packs feeding back survey results. They find creative ways of analysing and presenting data and have proven skills at writing for public, team and board-level audiences.
Our experience spans tracking telecoms over 25 years, covering network equipment (from fibre to wireless, core to edge, physical layer to BSS and OSS software & applications) and user devices and services (wholesale, business and retail markets).
Our experience in the area of artificial intelligence includes reports for clients covering use of artificial intelligence in the identification of fake content. We also use AI to augment analytics, for example in the fields of sport and healthcare.
Our experience includes client studies covering connected cars, telematics and vehicle tracking, C-V2X and DSRC, and electric vehicles. We have generated a study on the use of innovative materials in the next generation of vehicles.
Our experience includes multiple reports on biofuels, smart grids and renewable energy generation. We have conducted detailed global smart grid forecasts. We coordinated events for Renewables East Technology Accelerator & delivered training courses.
Our experience includes a detailed analysis of the network cybersecurity supply chain and market.
We have produced forecasts of the market size and an analysis of the changing competitor landscape.
We have supported dozens of innovation events in the health sector, looking at new technologies to fight healthcare-acquired infections, team dynamics and processes, use of technologies including mobile technologies, 3D printing, nanotech, and IoT to support healthcare improvement.
Internet of Things
Our experience includes the development of a database tracking the Internet of Things, R&D for Digital Catapult, a series of papers analysing terms used in academia & business and developing a taxonomy to aid understanding of the complex IoT sector. We have analysed opportunities for 5G networks, smart cities and next generation manufacturing.
Our experience includes analysis of the likely demand for, and the capability in the UK to take advantage of, compound semiconductors. Our work has been done across multiple key sectors: