Our Services

Market Analysis

Our capability has been honed over hundreds of projects delivered to our clients:

  • competitor analysis
  • company profiling
  • technology trends
  • customer demand analysis

Market Sizing

We specialise in sizing and forecasting markets that are hard to predict:

  • equipment & services markets
  • segmentation
  • international
  • customisable market models

Primary Research

Obtain the best understanding of your customers, competitors and market:

  • consumer surveys
  • B2B surveys
  • stakeholder & staff surveys
  • senior executive interviews

Managed Content

We provide end-to-end managed programmes of content, designed to drive audience and brand awareness. These can include regular pieces of compelling content including technology blogs, short reports, presentations, graphics and substantial studies.


We were building interactive, web-based market intelligence databases 25 years ago.

While the web technologies have changed, the need to underpin projects with rigorous research, focusing meticulously on user need, has not.

Reports & Papers

We have delivered hundreds of technology reports, papers and presentations for clients, including free-to-web, for sale and subscription. We cater to technical and lay audiences.

Get in touch to see what we can do for you.

Client Testimonials

For the third year in succession, Innovation Observatory have delivered a high-quality market analysis, helping to guide the strategic direction of the Compound Semiconductor Applications Catapult. Innovation Observatory analysed the state of the compound semiconductor market in 24 key segments, identifying where the Catapult’s interventions would deliver most benefit for UK companies. For each segment, they determined the market growth rates and the UK’s capability to exploit the emerging technology. It has been a pleasure working with the Innovation Observatory team, and I have no hesitation in recommending this professional organisation.

Dr Andy G Sellars
Strategic Development Director, CSA Catapult

We asked Innovation Observatory to write a series of insight papers for us on R&D, investment and commercialisation of the Internet of Things in the UK. The papers are easy to read and add a great deal to the debate – both for technical and non-technical audiences. Their work involved a lot of detailed research, an aspect of the project they managed very well. They were also able to work with a team of data visualisation experts to present their database for maximum impact.

David Dowe
Interim Head of IoTUK, Digital Catapult

Over the years Innovation Observatory has produced some very well-received reports for KCOM, designed to demonstrate the benefits of our Lightstream fibre network for customers, to show how the network has encouraged the growth of the local digital economy, and to highlight the economic benefits the network has delivered to local businesses. Their reports have been underpinned by workshops, programmes of market research and market modelling, all managed by the team at Innovation Observatory. They are professional to work with, and we have been really pleased with the insight and content they have delivered.

KCOM Group Limited

Innovation Observatory has proven an invaluable partner for GSA over a number of years, producing a wide variety and large number of pieces of content, all underpinned by an extensive programme of research. Their work has included provision of database content for our interactive web service, white papers, presentations, graphics, charts, statistics, and market analysis reports assessing the development of, and designed to promote the mobile technology ecosystem. They have a flexible approach, continually evolving the content to reflect the needs of our Executive Members, and to ensure maximum impact with our audience.

Joe Barrett
President, Global mobile Suppliers Association

For China Mobile’s corporate social and environmental development team, we worked alongside Cambridge University to produce a major report on mHealth applications and the role for mobile operators and service providers. This included characterising opportunities, modelling business cases, describing mHealth services from developed and developing economies, and recommending actions for different players in the value chain. We also arranged and delivered two webinars for the mHealth community worldwide to share the key findings of the report.

Social & Environmental Development
China Mobile

The team at Innovation Observatory has been working with Idenk for over a decade. In that time they have supported us on many dozens of projects for clients in the healthcare, education, conservation, technology, fashion, food and drink sectors. They have produced training materials; reports, presentations, graphics and images capturing the essence of important strategy, public and stakeholder engagement events; business plan content; strategy documents; as well as slide packs feeding back survey results. They find creative ways of analysing and presenting data and have proven skills at writing for public, team and board-level audiences.

Phil Hadridge

Sector Expertise


Our experience spans tracking telecoms over 25 years, covering network equipment (from fibre to wireless, core to edge, physical layer to BSS and OSS software & applications) and user devices and services (wholesale, business and retail markets).

Artificial Intelligence

Our experience in the area of artificial intelligence includes reports for clients covering use of artificial intelligence in the identification of fake content. We also use AI to augment analytics, for example in the fields of sport and healthcare.


Our experience includes client studies covering connected cars, telematics and vehicle tracking, C-V2X and DSRC, and electric vehicles. We have generated a study on the use of innovative materials in the next generation of vehicles.

Clean Energy

Our experience includes multiple reports on biofuels, smart grids and renewable energy generation. We have conducted detailed global smart grid forecasts. We coordinated events for Renewables East Technology Accelerator & delivered training courses.

Cyber Security

Our experience includes a detailed analysis of the network cybersecurity supply chain and market.

We have produced forecasts of the market size and an analysis of the changing competitor landscape.


We have supported dozens of innovation events in the health sector, looking at new technologies to fight healthcare-acquired infections, team dynamics and processes, use of technologies including mobile technologies, 3D printing, nanotech, and IoT to support healthcare improvement.

Internet of Things

Our experience includes the development of a database tracking the Internet of Things, R&D for Digital Catapult, a series of papers analysing terms used in academia & business and developing a taxonomy to aid understanding of the complex IoT sector. We have analysed opportunities for 5G networks, smart cities and next generation manufacturing.


Our experience includes analysis of the likely demand for, and the capability in the UK to take advantage of, compound semiconductors. Our work has been done across multiple key sectors:

  • automotive
  • energy
  • aerospace
  • space
  • telecoms

Client Projects

Multi-Client Reports


Events Supported

Get in touch


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    GDPR & Personal Data

    If you are already a client of ours, we use personal data where it is necessary in order to:

    • Enter into a contract and deliver services to you;
    • Comply with a legal duty;
    • Protect your vital interests or the vital interests of those around you;
    • For our own lawful interests or those of other organisations, provided your rights don’t override these.

    We will only use personal data about you for the purpose(s) it was collected for, closely related purposes, and for marketing. Some of the personal information we may hold on you includes your: name, telephone number, and email address.

    We may also retain your data for the purposes of our own risk management in line with our insurance requirements. We will however, never distribute, share, sell or lease your personal information unless we have your explicit permission, or we are required by law to do so.