Press Releases

White paper shows how a strategic approach to field engineering brings multiple benefits

Innovation Observatory’s new paper demonstrates the links between field engineering, customer experience and other aspects of communications service providers’ business

Conventional business market segmentation flawed says new report

Using a model of business ICT maturity is better than size and sector approaches for forecasting market size and targeting sales and marketing messages

Technology product and service vendors risk losing out on significant opportunities, and waste of marketing resources, by using conventional approaches to segmenting their business markets, according to a new report from market research consultancy and technology analyst company Innovation Observatory. The report shows that a company’s level of ‘ICT maturity’ is a better predictor than size or type of business of whether a company will buy and use a new technology product or service.

IPX networks to carry wholesale telecoms services worth USD5 billion p.a. by 2017

As much as 25% of the wholesale value of traffic flowing over IPX networks will be generated from new and value-added services; LTE interoperability, roaming and voice services will also be strong drivers of growth...

USD690 million opportunity for mobile operators in mobile device and application management

New report forecasts rapid growth of the market for MDM/MAM solutions St Ives, Cambs., UK, 29 October 2012 Global sales of mobile device and application management (MDM/MAM) solutions through channel partners such as mobile operators, system integrators and resellers will grow from around USD210 million in 2012 to reach around USD690 million by 2017, according to a new report published by UK analyst house Innovation Observatory.

Mobile device / application management vendors risk failure as mass adoption begins

Opportunities for mobile telecom operators as trusted partners St Ives, Cambs., UK, 1 October 2012 Mobile device and application management (MDM / MAM) vendors need to carefully choose their target growth market segments, channel partners and use sector-appropriate language to explain their products if they are to succeed, says a new report by telecoms analyst company Innovation Observatory. The report concludes that partnership with mobile telecom operators can help mitigate some of the risks of rapid growth.


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