Enterprise ICT

Mobile device / application management vendors risk failure as mass adoption begins

Opportunities for mobile telecom operators as trusted partners St Ives, Cambs., UK, 1 October 2012 Mobile device and application management (MDM / MAM) vendors need to carefully choose their target growth market segments, channel partners and use sector-appropriate language to explain their products if they are to succeed, says a new report by telecoms analyst company Innovation Observatory. The report concludes that partnership with mobile telecom operators can help mitigate some of the risks of rapid growth.

MDM & MAM: emerging markets with a need for channel partners

The markets for mobile device management (MDM) and mobile application management (MAM) are growing and evolving rapidly as increasing numbers of businesses realise the need to implement robust management of the mobile devices and applications that their employees are using. The drivers are numerous and come both from outside the business (for example due to the wider availability of apps, devices, wireless connectivity) and from inside (for example from a desire from companies for better scalable and more robustly secure solutions for managing devices).

Modelling ICT maturity and enhancing segmentation improves business sales

As more ICT product and service vendors structure their sales teams around vertical market sectors, put in place channel strategies to address customers on the basis of size, and start wondering about 'big data' and analytics, it's time to look hard at effective ways of cutting up the market so products and services can be optimally marketed and delivered.

MDM, MAM and Enterprise Mobility: Supply, Demand and Market Dynamics

Innovation Observatory report October 2012 - includes market forcasts to 2017 Large businesses are extending the management of mobile devices and applications beyond their corporate BlackBerry email service. Regulated sectors such as healthcare, financial services, government and energy have been early adopters of MDM platforms. Interest in MAM is growing with increased interest in the use of mobile applications to support employee productivity and with the development of line of business applications (especially for tablets such as the iPad).

Smartphone app vs dedicated device: what's best for lone worker protection?

The market for lone worker protection systems (aimed at those working alone in potentially hazardous environments) is a classic example of one where smartphone apps have the potential to grab a sizeable share at the expense of solutions based on dedicated devices. At the same time, the development of a smartphone-app-based solution can increase the size of the market overall, turning it from niche to mainstream.


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