Enterprise ICT

Cybersecurity and the future of the digital economy

Concerns about a digital economy futureCybersecurity is the biggest concern for businesses preparing for an increasingly digital economic future. Innovation Observatory has found many times in its research among businesses that security is right at the top of companies’ concerns ...

Thought leadership by numbers

I blame Cisco. When the US network equipment provider brought out its Visual Networking Index (VNI), I wonder if it realised quite how widely quoted it would be? I reckon Cisco probably thought it would be a useful piece of marketing communications collateral, but surely it could not have realised the affect it would have on the way technology companies do their marketing...?

Where telecoms companies get the small business sales process wrong

Communications service providers (CSPs) know that small and medium sized enterprises (SMEs) represent a significant market for both basic communications services and a range of additional, value-added services, such as security, unified communications, hosting, ecommerce, and online applications.

Innovation that crosses sector boundaries – software vendors take note: it can be done

Sometimes technological innovation of the kind that transcends sectoral boundaries is the result of chance, and sometimes it is the result of deliberate planning – an intentional ‘lift, drop and port’ exercise where an entrenched way of doing things in one sector is shown to be inefficient by comparison with an analogous situation in another sector.

Video explains ICT maturity and how to use it to sell better to businesses

A new video from Innovation Observatory explains how the ICT maturity of a business can be assessed, and how to use this concept to enable more accurate segmentation of the business market for ICT products and services, and better market forecasting.

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