Opinions

The Enterprise Mobility Management (EMM) market will be dominated by large corporate deployments for the next five years

Innovation Observatory has modelled the market for mobile device management and mobile application management (MDM/MAM) solutions, and has forecast the value of the market, cut in a number of different ways. Our forecast numbers are available to people who sign up to receive regular email insights from our toolkit 'Marketing ICT to Business: Essential Insights and Practical Tips'.

Responsibilities are being loaded on to smart meter installation engineers. How can we help them cope?

The UK code of practice for smart meter installation (SMICoP), developed by the industry in conjunction with the UK’s Department of Energy and Climate Change (DECC) and published in December 2012, runs to 44 pages. It covers pretty much every conceivable aspect of the installation visit – from before it happens to well after it finishes. Is this excessive? Well, not all the 44 pages deal with what the installation engineer has to do ...

BlackBerry 10 will have a short-term impact on the market for MDM/MAM

North American corporates and large public sector entities worried about the longevity of their RIM BlackBerry deployments were the first users of mobile device and application management (MDM/MAM) platforms. To extend their market MDM/MAM vendors need to start picking market segments by thinking carefully about their customers’ needs. The imminent launch of BB10 will have a short-term impact on the market, but the critical importance of segmentation remains valid

The quickest, easiest ways to spot the ICT maturity of your customers

Our recent report “Selling ICT Products and Services to Business: Better Market Segmentation” introduced the concept of ICT maturity and showed how basing segmentation of the business market on level of ICT maturity could improve the targeting of sales and marketing messages and the accuracy of forecasting market size and growth.

BI content type:

How to use ICT maturity to improve customer databases and market forecasts

Companies selling ICT products and services to businesses understand that it is more effective to tailor their offers to segments of the whole market than to try and sell eveything to everyone. They often base these segments on  ‘firmographic’ data (about customer turnover, sector and staff numbers) or limited ‘transactional’ data (current products and services bought, interactions with sales and service staff etc).

Such an approach is fine, but our work with ICT providers over many years has shown that companies exhibit different levels of maturity in their approach to, and use of, different ICT products and services ...

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