Customer Experience Management – now the value becomes clear

Using CEM to help prioritise network and serice optimisationHuawei knows what it’s doing with Customer Experience Management (CEM). Maybe I am late to appreciate what all the fuss was about, but I can’t say that over the five or so years that CEM has been one of the hottest topics in telecoms I’ve noticed any big difference in the quality of experience of the service provides I use. It is possible that they have in place something as sophisticated as the system showcased by Huawei...

How Huawei structures its innovation

Innovation is ...To paraphrase Thomas Edison, “innovation is 1% inspiration, 79% perspiration, and 20% organisation”. In a wide-ranging presentation at the Huawei Global Analyst Summit in Shenzhen this April, Ryan Ding, the company’s president of products and solutions, explained how the ICT vendor had structured innovation into three layers – recognising that no company, not even one as big as Huawei, has a monopoly of new ideas in all the areas in which its products and services are used.

Thought leadership by numbers

I blame Cisco. When the US network equipment provider brought out its Visual Networking Index (VNI), I wonder if it realised quite how widely quoted it would be? I reckon Cisco probably thought it would be a useful piece of marketing communications collateral, but surely it could not have realised the affect it would have on the way technology companies do their marketing...?

Video explains ICT maturity and how to use it to sell better to businesses

A new video from Innovation Observatory explains how the ICT maturity of a business can be assessed, and how to use this concept to enable more accurate segmentation of the business market for ICT products and services, and better market forecasting.

The Enterprise Mobility Management (EMM) market will be dominated by large corporate deployments for the next five years

Innovation Observatory has modelled the market for mobile device management and mobile application management (MDM/MAM) solutions, and has forecast the value of the market, cut in a number of different ways. Our forecast numbers are available to people who sign up to receive regular email insights from our toolkit 'Marketing ICT to Business: Essential Insights and Practical Tips'.

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