MDM & MAM: emerging markets with a need for channel partners

The markets for mobile device management (MDM) and mobile application management (MAM) are growing and evolving rapidly as increasing numbers of businesses realise the need to implement robust management of the mobile devices and applications that their employees are using. The drivers are numerous and come both from outside the business (for example due to the wider availability of apps, devices, wireless connectivity) and from inside (for example from a desire from companies for better scalable and more robustly secure solutions for managing devices).

Modelling ICT maturity and enhancing segmentation improves business sales

As more ICT product and service vendors structure their sales teams around vertical market sectors, put in place channel strategies to address customers on the basis of size, and start wondering about 'big data' and analytics, it's time to look hard at effective ways of cutting up the market so products and services can be optimally marketed and delivered.

Map your processes and collaborate - the best ways to support innovation

Many organisations developing products and services use tools to help them in the innovation process, but specialist innovation management tools are not widely deployed, and few organisations consider how the careful application of standard business tools can make a big difference to the effectiveness of new product and service development. Research carried out by Innovation Observatory shows that the tools that are most widely used by innovative organisations can be grouped into three broad categories (see the diagram).


BI content type:

Innovation topic:

Smartphone app vs dedicated device: what's best for lone worker protection?

The market for lone worker protection systems (aimed at those working alone in potentially hazardous environments) is a classic example of one where smartphone apps have the potential to grab a sizeable share at the expense of solutions based on dedicated devices. At the same time, the development of a smartphone-app-based solution can increase the size of the market overall, turning it from niche to mainstream.

Telco billing and cloud services: a multi-facted business challenge

The increase in adoption of cloud-based services for computing infrastructure, software platforms and business applications in many enterprises across multiple sectors has spurred telcos and their suppliers to look for new revenue opportunities. Telecom network operators are well positioned to deliver all kinds of cloud services, and many are already doing so – particularly in North America and Europe. They may also be able to act as trusted providers of management for multiple clouds – or “cloud service brokers”.



Subscribe to Innovation Observatory RSS