BlackBerry 10 will have a short-term impact on the market for MDM/MAM

North American corporates and large public sector entities worried about the longevity of their RIM BlackBerry deployments were the first users of mobile device and application management (MDM/MAM) platforms. To extend their market MDM/MAM vendors need to start picking market segments by thinking carefully about their customers’ needs. The imminent launch of BB10 will have a short-term impact on the market, but the critical importance of segmentation remains valid

Orange won't be the last to launch HD voice on its IPX

Orange Wholesale has announced that it is making high definition (HD) voice services available to international wholesale customers over its IPX. Having tested HD voice provision between Orange group companies it is now making good on last year's promise to open up HD voice interoperability for non-group service providers, facilitating calls between fixed and mobile networks.

The quickest, easiest ways to spot the ICT maturity of your customers

Our recent report “Selling ICT Products and Services to Business: Better Market Segmentation” introduced the concept of ICT maturity and showed how basing segmentation of the business market on level of ICT maturity could improve the targeting of sales and marketing messages and the accuracy of forecasting market size and growth.

BI content type:

White paper shows how a strategic approach to field engineering brings multiple benefits

Innovation Observatory’s new paper demonstrates the links between field engineering, customer experience and other aspects of communications service providers’ business

Conventional business market segmentation flawed says new report

Using a model of business ICT maturity is better than size and sector approaches for forecasting market size and targeting sales and marketing messages

Technology product and service vendors risk losing out on significant opportunities, and waste of marketing resources, by using conventional approaches to segmenting their business markets, according to a new report from market research consultancy and technology analyst company Innovation Observatory. The report shows that a company’s level of ‘ICT maturity’ is a better predictor than size or type of business of whether a company will buy and use a new technology product or service.


Subscribe to Innovation Observatory RSS