Carrier billing helps mobile operators to grab more value from online content

The value of online content (including apps) purchased and consumed on mobile devices is large and growing, yet mobile operators have found it difficult to capture this value: their attempts to be the provider of content have been unsuccessful in comparison with third-party content aggregators and app stores. But the relationship the operator has with the customer,and the simplicity for the customer of having charges for content and apps added to a mobile phone bill, have meant that mobile operators have a chance to be a more significant part of the value chain than in the past.

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