Webinar: Customer Experience and Field Force Management

Join Innovation Observatory, TOA Technologies and European Communications on 27 November at 4pm GMT, for a webinar that will demonstrate How Your Field Workforce Can Transform the Customer Experience to Outpace Your Competition

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Ericsson, Accenture, Amdocs - what do they have in common?

Ericsson explained its new go to market strategy to me this week. It involves putting effort into understanding procurement behaviour among its customers, creating a number of 'engagement practices' (like Accenture and the other technology consultancies do) and recruiting skilled staff able to understand how Ericsson products and services can meet customer challenges.

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USD690 million opportunity for mobile operators in mobile device and application management

New report forecasts rapid growth of the market for MDM/MAM solutions St Ives, Cambs., UK, 29 October 2012 Global sales of mobile device and application management (MDM/MAM) solutions through channel partners such as mobile operators, system integrators and resellers will grow from around USD210 million in 2012 to reach around USD690 million by 2017, according to a new report published by UK analyst house Innovation Observatory.

Mobile device / application management vendors risk failure as mass adoption begins

Opportunities for mobile telecom operators as trusted partners St Ives, Cambs., UK, 1 October 2012 Mobile device and application management (MDM / MAM) vendors need to carefully choose their target growth market segments, channel partners and use sector-appropriate language to explain their products if they are to succeed, says a new report by telecoms analyst company Innovation Observatory. The report concludes that partnership with mobile telecom operators can help mitigate some of the risks of rapid growth.

Brazil smart grid investment forecast significantly cut in new report

St Ives, Cambs., UK 9 October 2012 Changes in Brazil’s smart meter policy have had a material impact on Innovation Observatory’s latest technology investment forecast for that country. Other policy and economic changes are also reflected in a new report, which shows that globally the market remains buoyant until after 2018, and that cumulative investment by 2030 is predicted to reach almost USD400 billion.

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