Innovation Observatory has modelled the market for mobile device management and mobile application management (MDM/MAM) solutions, and has forecast the value of the market, cut in a number of different ways:
Our forecasts take into account the number and distribution of companies with different numbers of employees in exemplar countries (including taking into account sector-based business demographics), and estimate the uptake of MDM by companies of different sizes (taking into account factors including smartphone, tablet and connected laptop penetration).
The model additionally estimates the relative adoption of on-premises and SaaS solutions by different sizes of company, and the rate of change of MDM solution-provider by customers, as well as the current and future number of devices managed by MDM solutions per employee (and per company).
To arrive at market values, we have used current prices of component parts of on-premises solutions, volume discount structures, and current prices of SaaS offers, estimating how prices will evolve. Finally, we have considered the current and likely future structure of the channels to market for MDM/MAM solutions, and the likely distribution of retail value through channel partners.
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