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What next for market research?

Market research basicsIt’s tough being in market research at the moment, especially in the UK, where the general election earlier this month showed how difficult political opinion research can be. No surveys predicted the outcome (though constituency-based, first-past-the-post electoral systems add a layer of complexity to an already difficult type of research)...

Q & A … not always the bland leading the bland

No commentOften, Q&A sessions at analyst conferences don’t reveal anything very interesting. There are two reasons for this. First, and more obviously, the person answering the questions has just talked through all the things they wanted to say, and will stonewall difficult questions, for all sorts of reasons (not wanting to reveal commercially confidential information, not wanting to comment on competitors, and so on). It’s a bit of a game ...

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