Market research and analysis

Content about market research and analysis to support innovation

Innovation …. nation?

Chart of business births per 1000 peopleWe often hear politicians and local businesspeople talk about the pull of London, about how it attracts the rest of the nation’s innovators, and about how there is a requirement to kick start business creation in other parts of the country.

It was always obvious, I suppose, that London would have the greatest number of start-ups; it is, after all, the most affluent area of the UK, and houses the most people. But how does London compare when that business creation activity is normalized according to the size of the local population?

What next for market research?

Market research basicsIt’s tough being in market research at the moment, especially in the UK, where the general election earlier this month showed how difficult political opinion research can be. No surveys predicted the outcome (though constituency-based, first-past-the-post electoral systems add a layer of complexity to an already difficult type of research)...

The quickest, easiest ways to spot the ICT maturity of your customers

Our recent report “Selling ICT Products and Services to Business: Better Market Segmentation” introduced the concept of ICT maturity and showed how basing segmentation of the business market on level of ICT maturity could improve the targeting of sales and marketing messages and the accuracy of forecasting market size and growth.

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