Support for marketing communications teams

Innovation Observatory provides analyst input to marcoms campaigns to help with the delivery of powerful messages to specific audiences.

  • Build and demonstrate thought leadership
  • Understand trends and their impact
  • Deliver added value to customers and clients
You need: We give you:
Independent assessment of a market to help with planning and development of collateral Surveys, expert interviews and desk research, with project outputs you can use in campaigns
To promote your thought leadership to the market Custom white papers, with either your branding or ours
To demonstrate you are on top of the latest news and trends News analysis briefings and blog posts, highlighting the impact on you or your customers
To deliver value to your customers and potential customers Design and management of events, or analyst presentations at your events and webinars

For transactional software vendor Metratech we wrote a white paper 'Designing IT Systems for Changing Business Models', supported with case studies, showing the benefit to companies of adopting an approach to IT architecture that Metratech’s systems support. You can download a copy from here. We also wrote a case study for Metratech showing how the UK power utility OnStream has improved the flexibility of its charging process by adopting a Metratech solution. A copy can be downloaded from here.

For microwave radio vendor Cambridge Broadband Networks we wrote a thought-leadership paper illustrating how spectrum shortages in Europe might change the way backhaul networks are designed. It can be found on the company's website.

Innovation Observatory analysed the potential for value added services delivered over IPX networks, and produced a white paper that is being used by BT Wholesale and BT Global Services for their IPX network marketing.

For mobile payment company Bango and network-as-a-service provider Aepona, we delivered a white paper analysing the mobile operator opportunity to exploit billing and payments for online content. See here to read it.

The Global mobile Suppliers Association engaged us to analyse the potential for early deployment of LTE networks in the 1800MHz frequency band, a paper which was translated into various languages and influenced policy development in emerging markets. You can view the paper entitled: GSA Report: Embracing the 1800MHz opportunity - Driving mobile forward with LTE in the 1800MHz band at the GSA's website.

For equipment vendor ECI Telecom we have produced white papers covering a range of topics including: router offload strategies; hybrid packet and TDM transport networks; 3G and 4G ready microwave backhaul networks; drivers for take-up of fibre broadband access; and 3G and LTE backhaul in emerging markets.

For billing provider Intec Telecom Systems, now CSG International, Innovation Observatory produced a white paper on two-sided telecoms business models, and a paper on the requirements of smart grid billing systems.

For Renewables East, the agency promoting renewable energy in the East of England and East Midlands, we designed and ran an event to put entrepreneurs in touch with providers of various start-up support services and funding.

For China Mobile’s corporate social and environmental development team, we worked alongside Cambridge University to produce a major report on mHealth applications and the role for mobile operators and service providers. This included characterising opportunities, modelling business cases, describing mHealth services from developed and developing economies, and recommending actions for different players in the value chain. We also arranged and delivered two webinars for the mHealth community worldwide to share the key findings of the report. Mobile Communications for Medical Care is available here.

We are competent to write across a variety of technology issues, and bring together a unique combination of professional marketing communications experience, technical authorship and years of commercial report authorship.

Our consultants have also designed, organised, moderated, presented or faciliated at dozens of live and electronic events.