Managing the changing nature of mobile customer and product lifecycles

Listening to Amdocs explain the rationale for the changes that it had made in its CES 9 integrated software suite for telecoms operators and service providers, launched on 5 February, I was struck by how the relatively inward-looking world of telecoms IT and network operations is being turned inside out, and how vendors of OSS and BSS are helping.

What does the Liberty acquisition of Virgin Media mean for UK telecom?

Most comment on the acquisition of Virgin Media by Liberty Global has focused on the obvious: “It will create the world’s biggest cable operator.” “Richard Branson will get a nice lump sum.” “Malone and Murdoch can slug it out in a new market.” “To be successful Liberty will have to sell more bundles and upsell more TV and broadband.”  Ho hum…

Is Ericsson right to focus so strongly on serving mobile operators?

Ericsson’s CEO Hans Vestberg believes there is still a great deal of transformation to happen in the way businesses make use of mobile broadband, and says Ericsson will continue to focus on supporting mobile operators in their aims to provide networks, enable services and create new services. But there are other big players that will start to take an increasing share of the overall market for mobile communications. Should Ericsson be planning to offer more to those players too?

Six reasons why you should care what an API is

APIs (application programming interfaces) will change the face of global enterprise telecoms. Service providers using APIs exposed by network operators will be able to deliver innovative integrated comms and IT solutions, around the world, without having to engage in complex integration projects. At the same time they will be able to transform their business models, with telecoms usage becoming a revenue generator, rather than being a cost to bear. If APIs are not on your radar, they need to be...

If you are not top of mind, you will miss small business sales

It is well known that big businesses have established processes for considering new suppliers of communications and IT services. It is generally assumed that smaller businesses are much less sophisticated. But what does that really mean for marketing and selling to them?

Innovation Observatory specialises in helping ICT providers to understand their customers, and to find new ways of selling and marketing to them. To support our work we have been surveying UK businesses to get a really good sense of what they buy, and how they buy.


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