Blogs

Q & A … not always the bland leading the bland

No commentOften, Q&A sessions at analyst conferences don’t reveal anything very interesting. There are two reasons for this. First, and more obviously, the person answering the questions has just talked through all the things they wanted to say, and will stonewall difficult questions, for all sorts of reasons (not wanting to reveal commercially confidential information, not wanting to comment on competitors, and so on). It’s a bit of a game ...

Customer Experience Management – now the value becomes clear

Using CEM to help prioritise network and serice optimisationHuawei knows what it’s doing with Customer Experience Management (CEM). Maybe I am late to appreciate what all the fuss was about, but I can’t say that over the five or so years that CEM has been one of the hottest topics in telecoms I’ve noticed any big difference in the quality of experience of the service provides I use. It is possible that they have in place something as sophisticated as the system showcased by Huawei...

How Huawei structures its innovation

Innovation is ...To paraphrase Thomas Edison, “innovation is 1% inspiration, 79% perspiration, and 20% organisation”. In a wide-ranging presentation at the Huawei Global Analyst Summit in Shenzhen this April, Ryan Ding, the company’s president of products and solutions, explained how the ICT vendor had structured innovation into three layers – recognising that no company, not even one as big as Huawei, has a monopoly of new ideas in all the areas in which its products and services are used.

Thought leadership by numbers

I blame Cisco. When the US network equipment provider brought out its Visual Networking Index (VNI), I wonder if it realised quite how widely quoted it would be? I reckon Cisco probably thought it would be a useful piece of marketing communications collateral, but surely it could not have realised the affect it would have on the way technology companies do their marketing...?

Where telecoms companies get the small business sales process wrong

Communications service providers (CSPs) know that small and medium sized enterprises (SMEs) represent a significant market for both basic communications services and a range of additional, value-added services, such as security, unified communications, hosting, ecommerce, and online applications.

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